With the downturn in the market, more and more companies are jumping on the innovation “band wagon” as their quick fix strategy to survive. For most of these companies, it’s too little, too late. There is no magic pill that will turn your unimaginative company into an innovative genius overnight. Innovation is about openness, creativity, and controlled chaos. For those process-driven companies that are trying to figure out how to become creative, understand this important fact – you can’t force innovation.